Please note that the stated inventory of products on our website may NOT reflect actual current availability. Due to the impact of COVID-19, the international supply chain in the industry has suffered tremendously and we are experiencing a lot of shortages. We ask that you please call us during business hours at 631-594-3336 so that we can assess availability before you place an order. Or, if you do place an order, please be understanding to the fact that some of the items may not be in stock, which we will notify you of if that is the case. We are currently processing orders and shipping them ASAP, however we have been seeing some delays with our shipping carriers.

{"id":2160115515454,"title":"G. Loomis IMX-Pro Blue Conventional Rods","handle":"g-loomis-imx-pro-blue-conventional-rods","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eNew for 2019, the IMX-Pro Blue is a light weight, yet powerful rod, with models available for all inshore applications. \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ctable class=\"module-product_table_data_table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eMODEL NUMBER\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eROD LENGTH (FT)\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eROD LINE WEIGHT\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eROD ACTION (US)\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003ePRICE\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR843C\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eIMX-PRO 843C MF\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"7'0''\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e7'0''\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"12-25 lb\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e15-50 lb\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eModerate Fast\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e$350\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR844C\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eIMX-PRO 845C M\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"7'0''\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e7'0''\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"15-30 lb\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e30-80 lb\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eModerate\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e$365\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eIMX-PRO 883C XF\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e7'2\"\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e15-50 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eExtra Fast\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e$350\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003eIMX-PRO 903C M\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e7'6\"\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e15-50 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003eModerate\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e$385\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003eIMX-PRO 904C MF\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e7'6\"\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e20-65 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003eModerate Fast\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e$385\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003eIMX-PRO 905C M\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e7'6\"\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e30-80 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003eModerate\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e$385\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"module-product_table_data_container\"\u003e\u003c\/div\u003e","published_at":"2019-05-17T16:57:39-04:00","created_at":"2019-05-17T16:57:39-04:00","vendor":"G. Loomis","type":"Rod","tags":["brand_g loomis","inshorerodstyle:Conventional","oversize","rodapplication:Inshore","Rods","rodstyle:Conventional"],"price":35000,"price_min":35000,"price_max":38500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":19769403834430,"title":"IMX-PRO 843C MF","option1":"IMX-PRO 843C MF","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":13426867142718,"product_id":2160115515454,"position":2,"created_at":"2019-11-05T08:08:48-05:00","updated_at":"2019-11-05T08:08:48-05:00","alt":null,"width":5610,"height":801,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/IMX-PRO_Blue_843C_MF-1.jpg?v=1572959328","variant_ids":[19769403834430,19769407832126]},"available":true,"name":"G. Loomis IMX-Pro Blue Conventional Rods - IMX-PRO 843C MF","public_title":"IMX-PRO 843C MF","options":["IMX-PRO 843C MF"],"price":35000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"03834430","featured_media":{"alt":null,"id":5596558262334,"position":2,"preview_image":{"aspect_ratio":7.004,"height":801,"width":5610,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/IMX-PRO_Blue_843C_MF-1.jpg?v=1572959328"}}},{"id":19769407799358,"title":"IMX-PRO 845C M","option1":"IMX-PRO 845C M","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":13426867175486,"product_id":2160115515454,"position":3,"created_at":"2019-11-05T08:08:48-05:00","updated_at":"2019-11-05T08:08:48-05:00","alt":null,"width":5610,"height":801,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/IMX-PRO_Blue_845CM-1.jpg?v=1572959328","variant_ids":[19769407799358]},"available":true,"name":"G. Loomis IMX-Pro Blue Conventional Rods - IMX-PRO 845C M","public_title":"IMX-PRO 845C M","options":["IMX-PRO 845C M"],"price":36500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"07799358","featured_media":{"alt":null,"id":5596558295102,"position":3,"preview_image":{"aspect_ratio":7.004,"height":801,"width":5610,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/IMX-PRO_Blue_845CM-1.jpg?v=1572959328"}}},{"id":19769407832126,"title":"IMX-PRO 883C XF","option1":"IMX-PRO 883C XF","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":13426867142718,"product_id":2160115515454,"position":2,"created_at":"2019-11-05T08:08:48-05:00","updated_at":"2019-11-05T08:08:48-05:00","alt":null,"width":5610,"height":801,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/IMX-PRO_Blue_843C_MF-1.jpg?v=1572959328","variant_ids":[19769403834430,19769407832126]},"available":true,"name":"G. Loomis IMX-Pro Blue Conventional Rods - IMX-PRO 883C XF","public_title":"IMX-PRO 883C XF","options":["IMX-PRO 883C XF"],"price":35000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"07832126","featured_media":{"alt":null,"id":5596558262334,"position":2,"preview_image":{"aspect_ratio":7.004,"height":801,"width":5610,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/IMX-PRO_Blue_843C_MF-1.jpg?v=1572959328"}}},{"id":19769407864894,"title":"IMX-PRO 903C M","option1":"IMX-PRO 903C M","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":13426867208254,"product_id":2160115515454,"position":4,"created_at":"2019-11-05T08:08:48-05:00","updated_at":"2019-11-05T08:08:48-05:00","alt":null,"width":5610,"height":801,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/IMX-PRO_Blue_903CM-1.jpg?v=1572959328","variant_ids":[19769407864894]},"available":true,"name":"G. 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charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eNew for 2019, the IMX-Pro Blue is a light weight, yet powerful rod, with models available for all inshore applications. \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ctable class=\"module-product_table_data_table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eMODEL NUMBER\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eROD LENGTH (FT)\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eROD LINE WEIGHT\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003eROD ACTION (US)\u003c\/th\u003e\n\u003cth class=\"module-product_table_data_table_th\"\u003ePRICE\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR843C\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eIMX-PRO 843C MF\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"7'0''\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e7'0''\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"12-25 lb\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e15-50 lb\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eModerate Fast\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e$350\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR844C\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eIMX-PRO 845C M\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"7'0''\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e7'0''\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"15-30 lb\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e30-80 lb\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eModerate\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e$365\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eIMX-PRO 883C XF\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e7'2\"\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e15-50 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003eExtra Fast\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e\n\u003cdiv class=\"module-product_table_data_table_cell_value\"\u003e$350\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003eIMX-PRO 903C M\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e7'6\"\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e15-50 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003eModerate\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e$385\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003eIMX-PRO 904C MF\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e7'6\"\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e20-65 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003eModerate Fast\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e$385\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"module-product_table_data_table_row\" data-id=\"\"\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"MODEL NUMBER\" data-value=\"PBR785C\"\u003eIMX-PRO 905C M\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Length (ft)\" data-value=\"6'6''\"\u003e7'6\"\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Line Weight\" data-value=\"20-40 lb\"\u003e30-80 lb\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"Rod Action (US)\" data-value=\"Fast\"\u003eModerate\u003c\/td\u003e\n\u003ctd class=\"module-product_table_data_table_cell\" data-name=\"PRICE\" data-value=\"$280\"\u003e$385\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"module-product_table_data_container\"\u003e\u003c\/div\u003e"}

G. Loomis IMX-Pro Blue Conventional Rods

Product Description
$350.00
Maximum quantity available reached.

New for 2019, the IMX-Pro Blue is a light weight, yet powerful rod, with models available for all inshore applications. 

MODEL NUMBER ROD LENGTH (FT) ROD LINE WEIGHT ROD ACTION (US) PRICE
IMX-PRO 843C MF
7'0''
15-50 lb
Moderate Fast
$350
IMX-PRO 845C M
7'0''
30-80 lb
Moderate
$365
IMX-PRO 883C XF
7'2"
15-50 lb
Extra Fast
$350
IMX-PRO 903C M 7'6" 15-50 lb Moderate $385
IMX-PRO 904C MF 7'6" 20-65 lb Moderate Fast $385
IMX-PRO 905C M 7'6" 30-80 lb Moderate $385
Sku:
Vendor: G. Loomis