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Custom Rods


White Water Outfitters is the place to be for the finest in custom rod building. The rods that we craft are the definition of overbuilt, and they are finished to the highest of standards. These are not "garage built” custom rods. Here at our facility, we have a state-of-the-art rod-building shop, with all the highest technical equipment available. As far as quality and value are concerned, our custom rods are always above the competition. Our name is synonymous with the finest fishing rods that money can buy; they are the most beautifully wrapped, and immaculately finished rods in the world. Others may claim this title but we challenge you to compare our product with any others and see the difference for yourself. We pride ourselves on our craftsmanship, because of that, we offer a life-time warranty on the construction of our product against manufacturing flaws.

Rich Parisen

Our master rod builder, Rich Parisen, earned his reputation at the old Altenkirch’s shop back in the day. The majority of the builds during his tenure there were made by Rich, who became known for his custom ground cork and wood grip work over the years. Every rod that Rich crafts is done with extreme care and attention to detail, and are designed to not only look beautiful, but perform well, and stand the test of time.

Crafting a purpose-built tool for fishing requires not only experience at the rod bench, but time on the water using them as well. Rich has immeasurable amounts of experience on the water in just about every style of fishing, and this shows in every rod he builds. Throughout his life, he has spent his time time trolling, plugging, and live-bait fishing for stripers, and prior to that, surf fishing on the east end on both the North and South Fork. Rich also has spent a great deal of time fishing offshore, with a high degree of success in fishing for tuna and white marlin. His fishing has not been limited to the Northeast, he also has a great deal of experience fishing the salt in North Carolina and Florida, both inshore and offshore. To further add to his fishing resumé, for years he also fished in semi-pro largemouth bass tournaments around the country. As they say, “with age comes wisdom”… and Rich has plenty of both!


If you are interested in having a custom rod built, give us a call, or stop by the shop to talk to a member of our team of experts today. If you need some ideas, we keep an array of our custom built rods on the shelf for our customers to check out, or buy. Whether it’s a single rod, or an entire outfit for a sportfishing operation, we’ll set you up with exactly what you need! GET STARTED!