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Soft Plastics

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charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Sea Shad is a paddletail swimbait style soft plastic that has a tail pumping action as it's retrieved. This is a very attractive lure for many species in both fresh and saltwater.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Bass Assassin Saltwater Sea Shad Soft Plastics

Bass Assassin Saltwater Sea Shad Soft Plastics

$4.99

The Sea Shad is a paddletail swimbait style soft plastic that has a tail pumping action as it's retrieved. This is a very attractive lure for many species in both fresh and saltwater.  

Size
Color
Alewife
Albino Ghost
Limetreuse
Opening Night
Salt & Pepper Silver Phanton Chartreuse Tail
Glow/Chartruse Tail
Black Shad
Crystal Shad

More Info
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Bass Assassin Saltwater Shad Assassin 5"  Soft Plastics

Bass Assassin Saltwater Shad Assassin 5" Soft Plastics

$4.99

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lures for gamefish; redfish and trout absolutely love this bait…and the best kept secret on the Gulf Coast of Florida is the Saltwater Shad for catching Snook! Tarpon, flounder, dolphin, stripers- you ...

Color
Pink Ghost
Limetreuse
Morning Glory
Silver Mullet
Electric Chicken

More Info
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Glitter"],"price":499,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":"","featured_media":{"alt":null,"id":6501554782270,"position":5,"preview_image":{"aspect_ratio":3.103,"height":234,"width":726,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/ScreenShot2020-03-17at11.51.29AM.png?v=1584461426"}}},{"id":31631659630654,"title":"7\" - 4 pk. \/ Salt \u0026 Pepper Silver Phantom","option1":"7\" - 4 pk.","option2":"Salt \u0026 Pepper Silver Phantom","option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":14331814772798,"product_id":4462792179774,"position":6,"created_at":"2020-03-17T12:10:26-04:00","updated_at":"2020-03-17T12:12:48-04:00","alt":null,"width":710,"height":130,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/ScreenShot2020-03-17at11.56.44AM.png?v=1584461568","variant_ids":[31631659335742,31631659630654]},"available":true,"name":"Bass Assassin Shad Assassin Soft 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charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"yiv9344148553p1\"\u003e\u003cspan\u003eThe classic Shad Assassin has offers a very natural baitfish profile. Their long straight tail helps them dart and glide through the water with the slightest twitch of the rod, and when at rest, quivers enticingly like a real bait fish. Also equipped with a convenient belly hook slot for easy rigging, they catch fish from coast to coast. Great for bass, walleye, and many different species in freshwater. In saltwater these are excellent for striped bass, sea trout \u0026amp; weakfish, tarpon, redfish, snook, cobia, and many other species.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Bass Assassin Shad Assassin Soft Plastics

Bass Assassin Shad Assassin Soft Plastics

$4.99

The classic Shad Assassin has offers a very natural baitfish profile. Their long straight tail helps them dart and glide through the water with the slightest twitch of the rod, and when at rest, quivers enticingly like a real bait fish. Also equipped with a convenient belly hook slot for easy rigging, they catch fish from coast to coast. Great ...

Size
Color
Albino Shad
Alewife (White)
Salt & Pepper Silver Phantom
Opening Night
Arkansas Shiner
Limetreuse
Chartreuse Silver Glitter
Black Shad

More Info
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Berkley Gulp! Alive!® Attractant Spray

Berkley Gulp! Alive!® Attractant Spray

$4.99

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. Fish attractant makes any bait taste and smell alive with popular prey scents and flavors Easy to apply trigger spray bottle shoots stream or spray Works great with soft bait, hard bait or live bait

Scent

More Info
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Berkley Gulp! Alive!® Recharge Liquid

Berkley Gulp! Alive!® Recharge Liquid

$2.99

Gulp! Alive!® powerful fish attractant available in either a 2 oz or 8 oz bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness.10 per pack. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container Available in easy to use 2 oz and 8 oz bott...

Size

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{"id":4445944512574,"title":"Berkley Gulp!® Freshwater 5\" Jerk Shad","handle":"berkley-gulp-®-freshwater-5-jerk-shad","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 Baits Per Pack\u003c\/li\u003e\n\u003cli\u003ePearl White\u003c\/li\u003e\n\u003cli\u003eDesigned to target fish suspending or holding in vertical cover\u003c\/li\u003e\n\u003cli\u003ePerfect for working weed lines and wood, docks and dams\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2020-02-18T12:06:19-05:00","created_at":"2020-02-18T12:06:19-05:00","vendor":"Berkley","type":"Lure","tags":["brand_berkley","fluke","gulp!","lures","lurestyle:Soft Plastics","soft plastics","softplasticstyle:Gulp!","softplasticstyle:Split Tail","species:Fluke","species:Jacks","species:Redfish","species:Sea Trout\/Weakfish","species:Snook","species:Striped Bass","surf"],"price":599,"price_min":599,"price_max":599,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31577338380350,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Berkley Gulp!® Freshwater 5\" Jerk Shad","public_title":null,"options":["Default Title"],"price":599,"weight":91,"compare_at_price":null,"inventory_management":null,"barcode":"67936062"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779","options":["Title"],"media":[{"alt":null,"id":6353757208638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":400,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045584"},"aspect_ratio":1.0,"height":400,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045584","width":400}],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 Baits Per Pack\u003c\/li\u003e\n\u003cli\u003ePearl White\u003c\/li\u003e\n\u003cli\u003eDesigned to target fish suspending or holding in vertical cover\u003c\/li\u003e\n\u003cli\u003ePerfect for working weed lines and wood, docks and dams\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e"}
Berkley Gulp!® Freshwater 5" Jerk Shad

Berkley Gulp!® Freshwater 5" Jerk Shad

$5.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!     6 Baits Per Pack Pearl White Designed to target fish suspending or holding in vertical cover Perfect for working weed lines and wood, docks and dams Expand your strike zone with Gulp! scen...


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Berkley Gulp!® Saltwater 10" Eel

Berkley Gulp!® Saltwater 10" Eel

$11.99

The Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. Even if you're set on fishing live eels, these are great to keep on the boat just in case you run out!  4 baits per pack.  

Color
Natural Eel
Silver Mud
Black

More Info
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Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5 baits per pack.\u003c\/span\u003e\u003c\/p\u003e"}
Berkley Gulp!® Saltwater 4" Nemesis

Berkley Gulp!® Saltwater 4" Nemesis

$7.49

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack.

Color
Chartreuse
Pink Shine
Pearl White

More Info
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Berkley Gulp!® Saltwater 5" Sandeel

Berkley Gulp!® Saltwater 5" Sandeel

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 6 baits per pack.

Color
Silver Mud
Sapphire Shine

More Info
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Berkley Gulp!® Saltwater 6.5" Nemesis

Berkley Gulp!® Saltwater 6.5" Nemesis

$7.49

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack.

Color
Chartreuse
Pink Shine
Pearl White

More Info
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charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke \u0026amp; sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5 inch\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eSmall Package - 5 Baits per pack\u003c\/li\u003e\n\u003cli\u003eOval Bucket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003e6 inch\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eSmall Package - 6 Baits per pack\u003c\/li\u003e\n\u003cli\u003eOval Bucket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e"}
Berkley Gulp!® Saltwater Jerk Shad

Berkley Gulp!® Saltwater Jerk Shad

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke & sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait! 5 inch Small Package - 5 Baits...

Size
Color
Pink Shine
Pearl White
Molting
Sapphire Shine
Chartreuse
Nuclear Chicken
Chartreuse Pepper Neon
New Penny Fleck
Blue Pepper Neon
Pack Size

More Info
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charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This size grub is extremely popular for fluke jigging. Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. This also is an excellent choice for cod\/sea bass jigging as well. Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e"}
Berkley Gulp!® Saltwater Jigging Grub

Berkley Gulp!® Saltwater Jigging Grub

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This size grub is extremely popular for fluke jigging. Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. This also is an excellent choice for cod/sea bass jigging as well. Berkley Gulp! truly is the next generation in soft bait!

Color
Nuclear Chicken
Salmon Red
White
Chartreuse
Pink
Pink Shine
White Glow
New Penny
Cajun Chicken
Curried Chicken
Orange Tiger
Sardine
Blue Fuze
Camo
Mackerel
Orange Belly Shrimp
Red Belly Shrimp
Size
Pack Size

More Info