Soft Plastics
Berkley Gulp! Alive!® Recharge Liquid
From $2.99
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Berkley Gulp! Alive!® Recharge Liquid
$2.99
Gulp! Alive!® powerful fish attractant available in either a 2 oz or 8 oz bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness.10 per pack. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container Available in easy to use 2 oz and 8 oz bott...
{"id":1445128765502,"title":"Berkley Gulp!® Saltwater 10\" Eel","handle":"berkley-gulp-®-saltwater-eel","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. Even if you're set on fishing live eels, these are great to keep on the boat just in case you run out! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e4 baits per pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2018-05-10T14:29:57-04:00","created_at":"2018-09-16T14:46:32-04:00","vendor":"Berkley","type":"Lure","tags":["brand_berkley","fluke","gulp!","lures","lurestyle:Soft Plastics","soft plastics","softplasticstyle:Gulp!","softplasticstyle:Straight Tail","species:Cobia","species:Striped Bass"],"price":1199,"price_min":1199,"price_max":1199,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":12442140147774,"title":"Natural Eel","option1":"Natural Eel","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":3761033871422,"product_id":1445128765502,"position":1,"created_at":"2018-09-16T14:51:38-04:00","updated_at":"2018-09-16T14:51:44-04:00","alt":null,"width":780,"height":780,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/download_0c99014c-f378-40ec-9492-548369029b28.png?v=1537123904","variant_ids":[12442140147774]},"available":true,"name":"Berkley Gulp!® Saltwater 10\" Eel - Natural Eel","public_title":"Natural Eel","options":["Natural Eel"],"price":1199,"weight":91,"compare_at_price":null,"inventory_management":null,"barcode":""},{"id":12442141392958,"title":"Silver Mud","option1":"Silver Mud","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":3761033838654,"product_id":1445128765502,"position":2,"created_at":"2018-09-16T14:51:37-04:00","updated_at":"2018-09-16T14:51:44-04:00","alt":null,"width":780,"height":780,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/download_1_b9db7649-c7b9-41ff-92ba-eec3107bdfd3.png?v=1537123904","variant_ids":[12442141392958]},"available":true,"name":"Berkley Gulp!® Saltwater 10\" Eel - Silver Mud","public_title":"Silver Mud","options":["Silver Mud"],"price":1199,"weight":91,"compare_at_price":null,"inventory_management":null,"barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/download_0c99014c-f378-40ec-9492-548369029b28.png?v=1537123904","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/download_1_b9db7649-c7b9-41ff-92ba-eec3107bdfd3.png?v=1537123904"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/download_0c99014c-f378-40ec-9492-548369029b28.png?v=1537123904","options":["Color"],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. Even if you're set on fishing live eels, these are great to keep on the boat just in case you run out! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e4 baits per pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}
Berkley Gulp!® Saltwater 10" Eel
$11.99
The Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. Even if you're set on fishing live eels, these are great to keep on the boat just in case you run out! 4 baits per pack.
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Berkley Gulp!® Saltwater 5" Sandeel
$6.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 6 baits per pack.
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Berkley Gulp!® Saltwater 6.5" Nemesis
$7.49
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack.
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Berkley Gulp!® Saltwater Jerk Shad
$6.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke & sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack
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Berkley Gulp!® Saltwater Jigging Grub
$6.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This size grub is extremely popular for fluke jigging. Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. This also is an excellent choice for cod/sea bass jigging as well. Berkley Gulp! truly is the next generation in soft bait!
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Berkley Gulp!® Saltwater Shrimp
$6.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 3 inch - 6 baits per pack. 4 inch - 4 baits per pack.
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Berkley Gulp!® Saltwater Swimming Mullet
$6.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke & sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait! 10 per pack.
Big Hammer Square-Tail Swimbaits
From $4.69
{"id":1921817149502,"title":"Big Hammer Square-Tail Swimbaits","handle":"big-hammer-hammer-square-tail-swimbaits","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"yiv9344148553p1\"\u003e\u003cspan\u003eCreated in 1993, Big Hammer swimbaits, or \"Hammers\" as they are affectionately called, are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action - even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action. Freshwater or saltwater - tie one on and see for yourself how \"Nothing kicks like the tail of a Big Hammer\". 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This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action - even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action. Freshwater or saltwater - tie one on and see for yourself how \"Nothing kicks like the tail of a Big Hammer\". These swimbaits were originally designed for catching big largemouth bass, but they have been proven to be excellent baits for stripers, snook, redfish, mahi-mahi, tuna, and many other species!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"yiv9344148553p1\"\u003e\u003cspan\u003e4 per pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Big Hammer Square-Tail Swimbaits
$4.69
Created in 1993, Big Hammer swimbaits, or "Hammers" as they are affectionately called, are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action - even at very slow retrieve speeds. Using the finest quality plastic availabl...
{"id":4182199631934,"title":"Bill Hurley 7\" Mini Rat Tail Replacement Tails","handle":"bill-hurley-7-mini-rat-tail-replacement-tails","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Bill Hurley 7\" Mini Rat Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass. The mini rat tail in particular also makes for a great weakfish\/sea trout lure. These are made using Sandeel Oil to give them a fish attracting scent. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Baits Per Package\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-10-09T17:02:20-04:00","created_at":"2019-10-09T17:02:20-04:00","vendor":"Bill Hurley Lures","type":"Lure","tags":["big game","biggamegifts","biggamelurestyle:Casting Lures","biggamelurestyle:Jigging Lures","brand_bill hurley lures","inshoregifts","jig \u0026 pop","lures","lurestyle:Soft Plastics","softplasticstyle:Straight Tail","species:Mahi Mahi","species:Redfish","species:Sea Trout\/Weakfish","species:Snook","species:Striped Bass","surf"],"price":775,"price_min":775,"price_max":775,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":30357773254718,"title":"Olive Sandeel","option1":"Olive Sandeel","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944647651390,"product_id":4182199631934,"position":2,"created_at":"2019-10-09T17:12:33-04:00","updated_at":"2019-10-09T17:12:33-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MiniRatTail7InchSandeel.jpg?v=1570655553","variant_ids":[30357773254718]},"available":true,"name":"Bill Hurley 7\" Mini Rat Tail Replacement Tails - Olive Sandeel","public_title":"Olive Sandeel","options":["Olive Sandeel"],"price":775,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":""},{"id":30357773287486,"title":"White","option1":"White","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944647684158,"product_id":4182199631934,"position":3,"created_at":"2019-10-09T17:12:33-04:00","updated_at":"2019-10-09T17:12:33-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MiniRatTail7InchWhite.jpg?v=1570655553","variant_ids":[30357773287486]},"available":true,"name":"Bill Hurley 7\" Mini Rat Tail Replacement Tails - White","public_title":"White","options":["White"],"price":775,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/BillHurleyMiniRatTail7Inch.jpg?v=1570655553","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MiniRatTail7InchSandeel.jpg?v=1570655553","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MiniRatTail7InchWhite.jpg?v=1570655553"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/BillHurleyMiniRatTail7Inch.jpg?v=1570655553","options":["Color"],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Bill Hurley 7\" Mini Rat Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass. The mini rat tail in particular also makes for a great weakfish\/sea trout lure. These are made using Sandeel Oil to give them a fish attracting scent. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Baits Per Package\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Bill Hurley 7" Mini Rat Tail Replacement Tails
$7.75
The Bill Hurley 7" Mini Rat Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass. The mini rat tail in particular also makes for a great weakfish/sea trout lure. These are made using Sandeel Oil to give them a fish attracting scent. 10 Baits Per Package
{"id":4182190063678,"title":"Bill Hurley 7.5\" Mouse Tail Replacement Tails","handle":"bill-hurley-7-5-mouse-tail-replacement-tails","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Bill Hurley 7.5\" Mouse Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and even tunas on small sandeels if paired with a heavy duty jighead. These are made using Sandeel Oil to give them a fish attracting scent. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Baits Per Package\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-10-09T16:53:00-04:00","created_at":"2019-10-09T16:53:00-04:00","vendor":"Bill Hurley Lures","type":"Lure","tags":["big game","biggamegifts","biggamelurestyle:Casting Lures","biggamelurestyle:Jigging Lures","brand_bill hurley lures","inshoregifts","jig \u0026 pop","lures","lurestyle:Soft Plastics","softplasticstyle:Straight Tail","species:Cobia","species:Mahi Mahi","species:Redfish","species:Sea Trout\/Weakfish","species:Snook","species:Striped Bass","species:Tarpon","species:Tuna","surf"],"price":799,"price_min":799,"price_max":799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":30348784730174,"title":"Olive Sandeel","option1":"Olive Sandeel","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944500883518,"product_id":4182190063678,"position":2,"created_at":"2019-10-09T16:54:49-04:00","updated_at":"2019-10-09T16:58:04-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailSandeelPack.jpg?v=1570654684","variant_ids":[30348784730174]},"available":true,"name":"Bill Hurley 7.5\" Mouse Tail Replacement Tails - Olive Sandeel","public_title":"Olive Sandeel","options":["Olive Sandeel"],"price":799,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":""},{"id":30348784762942,"title":"White","option1":"White","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944500916286,"product_id":4182190063678,"position":3,"created_at":"2019-10-09T16:54:49-04:00","updated_at":"2019-10-09T16:58:04-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailWhitePack.jpg?v=1570654684","variant_ids":[30348784762942]},"available":true,"name":"Bill Hurley 7.5\" Mouse Tail Replacement Tails - White","public_title":"White","options":["White"],"price":799,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":""},{"id":30348784861246,"title":"Pink","option1":"Pink","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944500817982,"product_id":4182190063678,"position":4,"created_at":"2019-10-09T16:54:49-04:00","updated_at":"2019-10-09T16:58:04-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailPinkPack.jpg?v=1570654684","variant_ids":[30348784861246]},"available":true,"name":"Bill Hurley 7.5\" Mouse Tail Replacement Tails - Pink","public_title":"Pink","options":["Pink"],"price":799,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailGroup.jpg?v=1570654489","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailSandeelPack.jpg?v=1570654684","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailWhitePack.jpg?v=1570654684","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailPinkPack.jpg?v=1570654684"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailGroup.jpg?v=1570654489","options":["Color"],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Bill Hurley 7.5\" Mouse Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and even tunas on small sandeels if paired with a heavy duty jighead. These are made using Sandeel Oil to give them a fish attracting scent. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Baits Per Package\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Bill Hurley 7.5" Mouse Tail Replacement Tails
$7.99
The Bill Hurley 7.5" Mouse Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and even tunas on small sandeels if paired with a heavy duty jighead. These are made using Sandeel Oil to give them a fish attracting scent. 10 Baits Per Package
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Bill Hurley 9" Rat Tail Replacement Tails
$6.75
The Bill Hurley 9" Rat Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and tunas. These are made using Mackerel Oil to give them a fish attracting scent. 4 Baits Per Package
