Please note that the stated inventory of products on our website may NOT reflect actual current availability. Due to the impact of COVID-19, the international supply chain in the industry has suffered tremendously and we are experiencing a lot of shortages. We ask that you please call us during business hours at 631-594-3336 so that we can assess availability before you place an order. Or, if you do place an order, please be understanding to the fact that some of the items may not be in stock, which we will notify you of if that is the case. We are currently processing orders and shipping them ASAP, however we have been seeing some delays with our shipping carriers.

Soft Plastics

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Al Gag's Whip-It Eel Soft Plastics

Al Gag's Whip-It Eel Soft Plastics

$5.49

Al Gag's whip it eel is a straight tail style soft plastic that is excellent for imitating eels, sand eels, and many other thin profile baitfish. 1 Rigged Tail on Jighead per pack. The interchangeable heads come with super strong mustad ultra point hooks and are also compatible with the Whip It Fish.

Size
Color
Pearl
Translucent Olive
Black
Bubblegum

More Info
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The 3\" and 4\" are made from premium hand poured molds which promote better swimming action. The Whip-It Fish come in four sizes in a variety of colors to work in any given condition.\u003c\/p\u003e\n\u003cp\u003e1 Rigged Bait + 1 Replacement Tail Per Pack\u003c\/p\u003e\n\u003cp\u003eThe interchangeable heads come with super strong mustad ultra point hooks and are also compatible with the Whip It Eels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex__item flex flex--center-vertical medium-up--one-half\"\u003e\u003c\/div\u003e"}
Al Gag's Whip-It Fish Soft Plastics

Al Gag's Whip-It Fish Soft Plastics

$6.99

Al Gag's latest invention, the Whip-It Fish is not your average soft-plastic swim bait, the dual action head and paddle-tailed style look so amazing under the water that fish can’t resist . The 3" and 4" are made from premium hand poured molds which promote better swimming action. The Whip-It Fish come in four sizes in a variety of colors to ...

Size
Color
Pearl Silver

More Info
{"id":4462976434238,"title":"Bass Assassin Saltwater Sea Shad Soft Plastics","handle":"bass-assassin-saltwater-sea-shad-soft-plastics","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Sea Shad is a paddletail swimbait style soft plastic that has a tail pumping action as it's retrieved. 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charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Sea Shad is a paddletail swimbait style soft plastic that has a tail pumping action as it's retrieved. This is a very attractive lure for many species in both fresh and saltwater.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Bass Assassin Saltwater Sea Shad Soft Plastics

Bass Assassin Saltwater Sea Shad Soft Plastics

$4.99

The Sea Shad is a paddletail swimbait style soft plastic that has a tail pumping action as it's retrieved. This is a very attractive lure for many species in both fresh and saltwater.  

Size
Color
Alewife
Albino Ghost
Limetreuse
Opening Night
Salt & Pepper Silver Phanton Chartreuse Tail
Glow/Chartruse Tail
Black Shad
Crystal Shad

More Info
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Bass Assassin Saltwater Shad Assassin 5"  Soft Plastics

Bass Assassin Saltwater Shad Assassin 5" Soft Plastics

$4.99

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lures for gamefish; redfish and trout absolutely love this bait…and the best kept secret on the Gulf Coast of Florida is the Saltwater Shad for catching Snook! Tarpon, flounder, dolphin, stripers- you ...

Color
Pink Ghost
Limetreuse
Morning Glory
Silver Mullet
Electric Chicken

More Info
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charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"yiv9344148553p1\"\u003e\u003cspan\u003eThe classic Shad Assassin has offers a very natural baitfish profile. Their long straight tail helps them dart and glide through the water with the slightest twitch of the rod, and when at rest, quivers enticingly like a real bait fish. Also equipped with a convenient belly hook slot for easy rigging, they catch fish from coast to coast. Great for bass, walleye, and many different species in freshwater. In saltwater these are excellent for striped bass, sea trout \u0026amp; weakfish, tarpon, redfish, snook, cobia, and many other species.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Bass Assassin Shad Assassin Soft Plastics

Bass Assassin Shad Assassin Soft Plastics

$4.99

The classic Shad Assassin has offers a very natural baitfish profile. Their long straight tail helps them dart and glide through the water with the slightest twitch of the rod, and when at rest, quivers enticingly like a real bait fish. Also equipped with a convenient belly hook slot for easy rigging, they catch fish from coast to coast. Great ...

Size
Color
Albino Shad
Alewife (White)
Salt & Pepper Silver Phantom
Opening Night
Arkansas Shiner
Limetreuse
Chartreuse Silver Glitter
Black Shad

More Info
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Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eFish attractant makes any bait taste and smell alive with popular prey scents and flavors\u003c\/li\u003e\n\u003cli\u003eEasy to apply trigger spray bottle shoots stream or spray\u003c\/li\u003e\n\u003cli\u003eWorks great with soft bait, hard bait or live bait\u003c\/li\u003e\n\u003c\/ul\u003e"}
Berkley Gulp! Alive!® Attractant Spray

Berkley Gulp! Alive!® Attractant Spray

$8.99

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. Fish attractant makes any bait taste and smell alive with popular prey scents and flavors Easy to apply trigger spray bottle shoots stream or spray Works great with soft bait, hard bait or live bait

Scent

More Info
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Berkley Gulp! Alive!® Recharge Liquid

Berkley Gulp! Alive!® Recharge Liquid

$2.99

Gulp! Alive!® powerful fish attractant available in either a 2 oz or 8 oz bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness.10 per pack. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container Available in easy to use 2 oz and 8 oz bott...

Size

More Info
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Berkley Gulp!® 6" Sandworm

Berkley Gulp!® 6" Sandworm

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Color
Natural
Camo

More Info
{"id":4445944512574,"title":"Berkley Gulp!® Freshwater 5\" Jerk Shad","handle":"berkley-gulp-®-freshwater-5-jerk-shad","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 Baits Per Pack\u003c\/li\u003e\n\u003cli\u003ePearl White\u003c\/li\u003e\n\u003cli\u003eDesigned to target fish suspending or holding in vertical cover\u003c\/li\u003e\n\u003cli\u003ePerfect for working weed lines and wood, docks and dams\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2020-02-18T12:06:19-05:00","created_at":"2020-02-18T12:06:19-05:00","vendor":"Berkley","type":"Lure","tags":["brand_berkley","fluke","gulp!","lures","lurestyle:Soft Plastics","soft plastics","softplasticstyle:Gulp!","softplasticstyle:Split Tail","species:Fluke","species:Jacks","species:Redfish","species:Sea Trout\/Weakfish","species:Snook","species:Striped Bass","surf"],"price":599,"price_min":599,"price_max":599,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31577338380350,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Berkley Gulp!® Freshwater 5\" Jerk Shad","public_title":null,"options":["Default Title"],"price":599,"weight":91,"compare_at_price":null,"inventory_management":null,"barcode":"67936062"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779","options":["Title"],"media":[{"alt":null,"id":6353757208638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":400,"width":400,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045584"},"aspect_ratio":1.0,"height":400,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045584","width":400}],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 Baits Per Pack\u003c\/li\u003e\n\u003cli\u003ePearl White\u003c\/li\u003e\n\u003cli\u003eDesigned to target fish suspending or holding in vertical cover\u003c\/li\u003e\n\u003cli\u003ePerfect for working weed lines and wood, docks and dams\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e"}
Berkley Gulp!® Freshwater 5" Jerk Shad

Berkley Gulp!® Freshwater 5" Jerk Shad

$5.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!     6 Baits Per Pack Pearl White Designed to target fish suspending or holding in vertical cover Perfect for working weed lines and wood, docks and dams Expand your strike zone with Gulp! scen...


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{"id":1445128765502,"title":"Berkley Gulp!® Saltwater 10\" Eel","handle":"berkley-gulp-®-saltwater-eel","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. 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Berkley Gulp!® Saltwater 10" Eel

Berkley Gulp!® Saltwater 10" Eel

$11.99

The Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. Even if you're set on fishing live eels, these are great to keep on the boat just in case you run out!  4 baits per pack.  

Color
Natural Eel
Silver Mud
Black

More Info
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Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5 baits per pack.\u003c\/span\u003e\u003c\/p\u003e"}
Berkley Gulp!® Saltwater 4" Nemesis

Berkley Gulp!® Saltwater 4" Nemesis

$7.49

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack.

Color
Chartreuse
Pink Shine
Pearl White

More Info
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Berkley Gulp!® Saltwater 5" Sandeel

Berkley Gulp!® Saltwater 5" Sandeel

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 6 baits per pack.

Color
Silver Mud
Sapphire Shine

More Info