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Soft Plastics

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Berkley Gulp! Alive!® Recharge Liquid

Berkley Gulp! Alive!® Recharge Liquid

$2.99

Gulp! Alive!® powerful fish attractant available in either a 2 oz or 8 oz bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness.10 per pack. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container Available in easy to use 2 oz and 8 oz bott...

Size

More Info
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Berkley Gulp!® Saltwater 10" Eel

Berkley Gulp!® Saltwater 10" Eel

$11.99

The Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. Even if you're set on fishing live eels, these are great to keep on the boat just in case you run out!  4 baits per pack.  

Color
Natural Eel
Silver Mud

More Info
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Berkley Gulp!® Saltwater 5" Sandeel

Berkley Gulp!® Saltwater 5" Sandeel

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 6 baits per pack.

Color
Silver Mud
Sapphire Shine

More Info
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Berkley Gulp!® Saltwater 6.5" Nemesis

Berkley Gulp!® Saltwater 6.5" Nemesis

$7.49

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack.

Color
Chartreuse
Pink Shine
Pearl White

More Info
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This is a perfect bait for jigging fluke \u0026amp; sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5 baits per pack\u003c\/span\u003e\u003c\/p\u003e"}
Berkley Gulp!® Saltwater Jerk Shad

Berkley Gulp!® Saltwater Jerk Shad

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke & sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack

Size
Color
Pink Shine
Pearl White
Sapphire Shine
Chartreuse
Nuclear Chicken
Chartreuse Pepper Neon
New Penny Fleck
Blue Pepper Neon

More Info
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This size grub is extremely popular for fluke jigging. Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. This also is an excellent choice for cod\/sea bass jigging as well. Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e"}
Berkley Gulp!® Saltwater Jigging Grub

Berkley Gulp!® Saltwater Jigging Grub

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This size grub is extremely popular for fluke jigging. Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. This also is an excellent choice for cod/sea bass jigging as well. Berkley Gulp! truly is the next generation in soft bait!

Color
Nuclear Chicken
Salmon Red
White
Chartreuse
Pink
Pink Shine
White Glow
New Penny
Cajun Chicken
Curried Chicken
Orange Tiger
Sardine
Size

More Info
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Berkley Gulp!® Saltwater Shrimp

Berkley Gulp!® Saltwater Shrimp

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 3 inch - 6 baits per pack. 4 inch - 4 baits per pack.

Size
Color
Molting
Natural Shrimp
New Penny
White

More Info
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Berkley Gulp!® Saltwater Swimming Mullet

Berkley Gulp!® Saltwater Swimming Mullet

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke & sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait! 10 per pack.

Size
Color
Pearl White
Chartreuse
Pink
Glow
Nuclear Chicken

More Info
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even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action. Freshwater or saltwater - tie one on and see for yourself how \"Nothing kicks like the tail of a Big Hammer\". These swimbaits were originally designed for catching big largemouth bass, but they have been proven to be excellent baits for stripers, snook, redfish, mahi-mahi, tuna, and many other species!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"yiv9344148553p1\"\u003e\u003cspan\u003e4 per pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Big Hammer Square-Tail Swimbaits

Big Hammer Square-Tail Swimbaits

$4.69

Created in 1993, Big Hammer swimbaits, or "Hammers" as they are affectionately called, are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action - even at very slow retrieve speeds. Using the finest quality plastic availabl...

Size
Color
Trout
Atomic Punk
Pacific 'Chovy
Pearl
Sara's Shad
Halloween
Black Magic

More Info
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Bill Hurley 7" Mini Rat Tail Replacement Tails

Bill Hurley 7" Mini Rat Tail Replacement Tails

$7.75

The Bill Hurley 7" Mini Rat Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass. The mini rat tail in particular also makes for a great weakfish/sea trout lure. These are made using Sandeel Oil to give them a fish attracting scent.  10 Baits Per Package

Color
Olive Sandeel
White

More Info
{"id":4182190063678,"title":"Bill Hurley 7.5\" Mouse Tail Replacement Tails","handle":"bill-hurley-7-5-mouse-tail-replacement-tails","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Bill Hurley 7.5\" Mouse Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and even tunas on small sandeels if paired with a heavy duty jighead. These are made using Sandeel Oil to give them a fish attracting scent. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Baits Per Package\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-10-09T16:53:00-04:00","created_at":"2019-10-09T16:53:00-04:00","vendor":"Bill Hurley Lures","type":"Lure","tags":["big game","biggamegifts","biggamelurestyle:Casting Lures","biggamelurestyle:Jigging Lures","brand_bill hurley lures","inshoregifts","jig \u0026 pop","lures","lurestyle:Soft Plastics","softplasticstyle:Straight Tail","species:Cobia","species:Mahi Mahi","species:Redfish","species:Sea Trout\/Weakfish","species:Snook","species:Striped Bass","species:Tarpon","species:Tuna","surf"],"price":799,"price_min":799,"price_max":799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":30348784730174,"title":"Olive Sandeel","option1":"Olive Sandeel","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944500883518,"product_id":4182190063678,"position":2,"created_at":"2019-10-09T16:54:49-04:00","updated_at":"2019-10-09T16:58:04-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailSandeelPack.jpg?v=1570654684","variant_ids":[30348784730174]},"available":true,"name":"Bill Hurley 7.5\" Mouse Tail Replacement Tails - Olive Sandeel","public_title":"Olive Sandeel","options":["Olive Sandeel"],"price":799,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":"84730174"},{"id":30348784762942,"title":"White","option1":"White","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944500916286,"product_id":4182190063678,"position":3,"created_at":"2019-10-09T16:54:49-04:00","updated_at":"2019-10-09T16:58:04-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailWhitePack.jpg?v=1570654684","variant_ids":[30348784762942]},"available":true,"name":"Bill Hurley 7.5\" Mouse Tail Replacement Tails - White","public_title":"White","options":["White"],"price":799,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":"84762942"},{"id":30348784861246,"title":"Pink","option1":"Pink","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":12944500817982,"product_id":4182190063678,"position":4,"created_at":"2019-10-09T16:54:49-04:00","updated_at":"2019-10-09T16:58:04-04:00","alt":null,"width":3651,"height":5477,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailPinkPack.jpg?v=1570654684","variant_ids":[30348784861246]},"available":true,"name":"Bill Hurley 7.5\" Mouse Tail Replacement Tails - Pink","public_title":"Pink","options":["Pink"],"price":799,"weight":170,"compare_at_price":null,"inventory_management":null,"barcode":"84861246"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailGroup.jpg?v=1570654489","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailSandeelPack.jpg?v=1570654684","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailWhitePack.jpg?v=1570654684","\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailPinkPack.jpg?v=1570654684"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/4281\/8878\/products\/MouseTailGroup.jpg?v=1570654489","options":["Color"],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Bill Hurley 7.5\" Mouse Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and even tunas on small sandeels if paired with a heavy duty jighead. These are made using Sandeel Oil to give them a fish attracting scent. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Baits Per Package\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Bill Hurley 7.5" Mouse Tail Replacement Tails

Bill Hurley 7.5" Mouse Tail Replacement Tails

$7.99

The Bill Hurley 7.5" Mouse Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and even tunas on small sandeels if paired with a heavy duty jighead. These are made using Sandeel Oil to give them a fish attracting scent.  10 Baits Per Package

Color
Olive Sandeel
White
Pink

More Info
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Bill Hurley 9" Rat Tail Replacement Tails

Bill Hurley 9" Rat Tail Replacement Tails

$6.75

The Bill Hurley 9" Rat Tail is a sandeel style soft plastic. The long and slender profile is a great shape for catching many different species, especially striped bass, and tunas. These are made using Mackerel Oil to give them a fish attracting scent.  4 Baits Per Package

Color
Olive Sandeel
White
Black
Violet
Pink

More Info