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Z-Man Striper Eye Jig Head
$5.99
The overwhelmingly popular Eye Strike® jigheads have now been upsized to help trigger strikes from and tame the likes of striped bass, cobia, bull reds, trophy bass, and more. Armed with a super-strong 6/0 Mustad® UltraPoint® hook that is capable of standing up to fresh- and saltwater bruisers, the Striper Eye™ jighead matches up with a variety ...

Magictail Magic Ballyhoo Unrigged
$19.99
The Magic Ballyhoo is a game changer, this bait swims perfect every time and is able to be deployed in a moments notice! The perfect set it and forget it bait! No more washing out, poorly swimming baits, spinning ballyhoo, and passing over fish and not having a lure ready to send out. These baits swim perfectly behind a HooMagic, Joe Shute or a...
Rapala Super Shad Rap

Rapala Super Shad Rap
$22.49
Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for monster largemouth bass, striped bass, peacock bass, fat walleyes, nile perch and ...
247 Lures 7" Needlefish

247 Lures 7" Needlefish
$27.00
247 Lures has always been a big fan of Needlefish plugs! This Needlefish was designed at 7.25″ long and weighs between 1.6-1.8oz to be just the right size whether you’re fishing from boat or from shore. Our 7” Needlefish is weighted to sink more slowly than most others on the market. This allows the 247 Needlefish to swim perfectly in that shal...
247 Lures Stubby Needlefish

247 Lures Stubby Needlefish
$27.00
A tribute to classic Hab’s style, but reworked slightly to fit our own 247 Lures components and production methods. When swift current or deeper water calls for it, this level-sink Stubby will sink a little faster than our traditional 7” and 9” Needlefish. This Stubby design also comes in handy when a swift wind is in your face to help extend t...
247 Lures Chubby Needlefish

247 Lures Chubby Needlefish
$27.00
247 Lures has always been a big fan of Needlefish plugs! Here at 247 Lures, we produce a variety of Needlefish plugs to suit a variety of different fishing conditions, locations, and fishing styles. While our 7″ and 9″ Needlefish are specifically designed to sink very slowly, this Chubby Needle is a little different. Weighted in the tail and com...
247 Lures Albie Rocket

247 Lures Albie Rocket
$16.00
The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to target False Albacore and Bonito, the Albie Rocket is extremely versatile and fun to fish. The wood body gives this 1-ounce lure just enough buoyancy to keep the Albie Rocket up in that crucial strik...

247 Lures Sea Special Pencil Popper
$27.00
Of all the lures in the 247 Lures repertoire, the Sea Special is definitely on the short list of “must have” lures! Designed to be fished in rough water and fast current, the Sea Special doesn’t roll sideways like other pencil popper style plugs. At 7.25″ long and 3oz, the Sea Special is the biggest lure in the everyday 247 Lures lineup. Surfcas...

247 Lures Fish Stick Pencil Popper
$25.00
At fishing shows, I regularly get the question: “what’s your favorite lure?” The answer isn’t easy because each one of our lures has a time and a place, and we’ve caught great fish on all of them. That being said, if we wanted to win you over to the 247 fan club with only one of our lures, the Fish Stick would be the first one we’d recommend. A ...

247 Lures Mini Sea Special Pencil Popper
$25.00
A similar body style like its big brother the Sea Special, but in a smaller, easier to cast package! The flat bottom will help keep this pencil popper upright in rough and swift water. This is an excellent lure to throw when a bigger 3oz Sea Special is just too big, but you still need a long range cast. Mini Sea Specials are 5.5” long and approx...

247 Lures Flipping Mullet Spooks
$24.00
Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topwater explosions! Designed at 5.75″ long and approximately 1.25oz, the Flipping Mullet casts like a bullet and retrieves like a dream. Rhythmic twitches will create a walk-the-dog style retrieve that S...

247 Lures Mully Junior Spooks
$24.00
The 247 Lures Mully Junior checks in at 4 1/2 inches long and 1 1/6oz. This lure casts incredibly well for it’s small, compact size, and will produce fish side-by-side with lures much bigger. Like the larger, original Mully, the Mully Junior is designed to create a lot of commotion on the water. A slow retrieve with rhythmic rod twitches will ma...











