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The family Clupeidae represents one of the largest forage fish in the world and includes the shads, herrings, sardines, sprats and menhadens. Their range extends from the Mediterranean, Pacific and Atlantic oceans and a few species live or migrate between fresh and saltwater. Clupeids often have large eyes enabling them to see predators fr...
The Pacific Saury belongs to the family Scomberesocidae. They comprise of highly migratory pelagic schooling fish whose range include the North Pacific, Japan to the Gulf of Alaska, and south to Mexico. They are generally found offshore near the surface, gliding out of the water as predators attack, just like their flying fish cousins. A pop...
The butterfish belongs to the family Stromateidae. Their range extends throughout coastal North America to the outer coast of Nova Scotia and East coasts of Newfoundland. The American butterfish is an important forage species for tunas of the Northeast and are easy prey due to their flat sides and lack the maneuverability. Butterfish prefer ...
The mullet (family Mugilidae) is found worldwide in coastal temperate and tropical waters and are a favorite bait fish for top chain predators. Mullet are often seen in shallow water in dense schools where they feed on plankton and algae. Their body profile is dense and almost cylindrical, and when startled, they can jump a few feet in the ai...
The Sardine is one of the world’s most prolific (and popular) fish species. They are extremely important in the food chain because of their massive numbers and high caloric content. Sardines are rich in fats and oils which nourish a huge diversity of fish, invertebrates and mammals including humans. They congregate in massive numbers and wh...
The GENESIS series is a simplified and scaled down version of the versatile 8.5 inch Frantic series.
The deep, flat body profile enables this lure to sink with a side to side flutter as well as making it swim side to side with relative ease. This lure design was modeled after herring and sardines but also perfectly mimics freshwater forage fis...
288 East Montauk Highway
Hampton Bays, NY 11946
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