Lures

Bass Assassin Saltwater Shad Assassin 5" Soft Plastics

$4.99

{"id":4462891925566,"title":"Bass Assassin Saltwater Shad Assassin 5\" Soft Plastics","handle":"bass-assassin-saltwater-shad-assassin-soft-plastics","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lures for gamefish; redfish and trout absolutely love this bait…and the best kept secret on the Gulf Coast of Florida is the Saltwater Shad for catching Snook! Tarpon, flounder, dolphin, stripers- you name it, the Saltwater Shad Assassin is one of the most productive lures on the market today.\u003c\/p\u003e\n\u003cp\u003eLength = 5\", 8 baits per pack.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2020-03-17T13:11:31-04:00","created_at":"2020-03-17T13:11:31-04:00","vendor":"Bass Assassin","type":"Lure","tags":["brand_bass assassin","lures","lurestyle:Soft Plastics","softplasticstyle:Straight Tail","species:Cobia","species:Jacks","species:Redfish","species:Sea Trout\/Weakfish","species:Snook","species:Striped Bass","species:Tarpon","species:Tuna","surf"],"price":499,"price_min":499,"price_max":499,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31632063430718,"title":"Pink Ghost","option1":"Pink Ghost","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":16902733430846,"product_id":4462891925566,"position":5,"created_at":"2021-01-13T14:50:27-05:00","updated_at":"2021-01-13T14:50:39-05:00","alt":null,"width":3010,"height":2000,"src":"\/\/whitewateroutfitters.com\/cdn\/shop\/products\/88c03f05-36c2-4370-8214-2ec5a556ee46.5a3349030cb2c32c5f0b6790ae00e76e.jpg?v=1610567439","variant_ids":[31632063430718]},"available":true,"name":"Bass Assassin Saltwater Shad Assassin 5\" Soft Plastics - 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The Saltwater Shad Assassin has become one of the most popular lures for gamefish; redfish and trout absolutely love this bait…and the best kept secret on the Gulf Coast of Florida is the Saltwater Shad for catching Snook! Tarpon, flounder, dolphin, stripers- you name it, the Saltwater Shad Assassin is one of the most productive lures on the market today.\u003c\/p\u003e\n\u003cp\u003eLength = 5\", 8 baits per pack.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}

Bass Assassin Saltwater Shad Assassin 5" Soft Plastics

$4.99

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lures for gamefish; redfish and trout absolutely love this bait…and the best kept secret on the Gulf Coast of Florida is the Saltwater Shad for catching Snook! Tarpon, flounder, dolphin, stripers- you ...

Color

Berkley Gulp! Alive!® Attractant Spray

$9.99

{"id":4453686476862,"title":"Berkley Gulp! Alive!® Attractant Spray","handle":"berkley-gulp-alive-®-attractant-spray","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eGulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eFish attractant makes any bait taste and smell alive with popular prey scents and flavors\u003c\/li\u003e\n\u003cli\u003eEasy to apply trigger spray bottle shoots stream or spray\u003c\/li\u003e\n\u003cli\u003eWorks great with soft bait, hard bait or live bait\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2020-03-02T17:04:40-05:00","created_at":"2020-03-02T17:04:40-05:00","vendor":"Berkley","type":"Lure","tags":["brand_berkley","gulp!","lures","lurestyle:Soft Plastics","soft plastics","softplasticstyle:Curly Tail","softplasticstyle:Gulp!","softplasticstyle:Scents\/Attractants","softplasticstyle:Straight Tail","species:Black Sea Bass","species:Cod","species:Fluke","species:Redfish","species:Snook","species:Striped Bass"],"price":999,"price_min":999,"price_max":999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31601634934846,"title":"Herring","option1":"Herring","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Berkley Gulp! 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Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eFish attractant makes any bait taste and smell alive with popular prey scents and flavors\u003c\/li\u003e\n\u003cli\u003eEasy to apply trigger spray bottle shoots stream or spray\u003c\/li\u003e\n\u003cli\u003eWorks great with soft bait, hard bait or live bait\u003c\/li\u003e\n\u003c\/ul\u003e"}

Berkley Gulp! Alive!® Attractant Spray

$9.99

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. Fish attractant makes any bait taste and smell alive with popular prey scents and flavors Easy to apply trigger spray bottle shoots stream or spray Works great with soft bait, hard bait or live bait

Scent

Herring

Shad/Shiner

Squid

Crab

Crawfish

Minnow

Shrimp

Berkley Gulp! Alive!® Recharge Liquid

From $3.99

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Berkley Gulp! Alive!® Recharge Liquid

$3.99

Gulp! Alive!® powerful fish attractant available in either a 2 oz or 8 oz bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness.10 per pack. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container Available in easy to use 2 oz and 8 oz bott...

Size

2 oz

8 oz

Berkley Gulp!® 4" Fat Hollow Sandworm

$7.99

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Berkley Gulp!® 4" Fat Hollow Sandworm

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! 10 per pack

Berkley Gulp!® 6" Nightcrawler

$7.99

{"id":7118792687678,"title":"Berkley Gulp!® 6\" Nightcrawler","handle":"berkley-gulp-®-6-nightcrawler","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"grid__item product-widget product-description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-widget__body\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-widget__copy\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid__item product-widget product-features\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-widget__body\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"product-widget__title\" data-mce-fragment=\"1\"\u003eFEATURES\u003c\/h3\u003e\n\u003cdiv class=\"product-widget__uls\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGreat on spinner rigs and weedless jigheads\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExcellent for walleyes and bass\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2022-12-02T15:58:20-05:00","created_at":"2022-12-02T15:55:06-05:00","vendor":"Berkley","type":"Lure","tags":["brand_berkley","gulp!","lures","lurestyle:Soft Plastics","soft plastics","softplasticstyle:Gulp!","softplasticstyle:Worms","species:Largemouth Bass","species:Panfish","species:Trout (Freshwater)"],"price":799,"price_min":799,"price_max":799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":39956852768830,"title":"Natural","option1":"Natural","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":29865053945918,"product_id":7118792687678,"position":1,"created_at":"2022-12-02T15:56:46-05:00","updated_at":"2022-12-02T15:56:53-05:00","alt":null,"width":2000,"height":2000,"src":"\/\/whitewateroutfitters.com\/cdn\/shop\/products\/1092967.jpg?v=1670014613","variant_ids":[39956852768830]},"available":true,"name":"Berkley Gulp!® 6\" Nightcrawler - 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Berkley Gulp! truly is the next generation in soft bait!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid__item product-widget product-features\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-widget__body\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"product-widget__title\" data-mce-fragment=\"1\"\u003eFEATURES\u003c\/h3\u003e\n\u003cdiv class=\"product-widget__uls\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGreat on spinner rigs and weedless jigheads\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExcellent for walleyes and bass\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

Berkley Gulp!® 6" Nightcrawler

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone with Gulp! scent dispersion

Color

Berkley Gulp!® 6" Sandworm

$7.99

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Berkley Gulp!® 6" Sandworm

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Color

Berkley Gulp!® Freshwater 5" Jerk Shad

$6.99

{"id":4445944512574,"title":"Berkley Gulp!® Freshwater 5\" Jerk Shad","handle":"berkley-gulp-®-freshwater-5-jerk-shad","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 Baits Per Pack\u003c\/li\u003e\n\u003cli\u003ePearl White\u003c\/li\u003e\n\u003cli\u003eDesigned to target fish suspending or holding in vertical cover\u003c\/li\u003e\n\u003cli\u003ePerfect for working weed lines and wood, docks and dams\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2020-02-18T12:06:19-05:00","created_at":"2020-02-18T12:06:19-05:00","vendor":"Berkley","type":"Lure","tags":["brand_berkley","fluke","gulp!","lures","lurestyle:Soft Plastics","soft plastics","softplasticstyle:Gulp!","softplasticstyle:Split Tail","species:Fluke","species:Jacks","species:Redfish","species:Sea Trout\/Weakfish","species:Snook","species:Striped Bass","surf"],"price":699,"price_min":699,"price_max":699,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":39956854800446,"title":"Pearl White","option1":"Pearl White","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Berkley Gulp!® Freshwater 5\" Jerk Shad - Pearl White","public_title":"Pearl White","options":["Pearl White"],"price":699,"weight":91,"compare_at_price":null,"inventory_management":null,"barcode":"67936062","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":39956854997054,"title":"Arkansas Shiner","option1":"Arkansas Shiner","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Berkley Gulp!® Freshwater 5\" Jerk Shad - Arkansas Shiner","public_title":"Arkansas Shiner","options":["Arkansas Shiner"],"price":699,"weight":91,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/whitewateroutfitters.com\/cdn\/shop\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779"],"featured_image":"\/\/whitewateroutfitters.com\/cdn\/shop\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779","options":["Color"],"media":[{"alt":null,"id":6353757208638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":400,"width":400,"src":"\/\/whitewateroutfitters.com\/cdn\/shop\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779"},"aspect_ratio":1.0,"height":400,"media_type":"image","src":"\/\/whitewateroutfitters.com\/cdn\/shop\/products\/1123851_aa52533e-9e98-4428-a42d-9452e56dc1b1.jpg?v=1582045779","width":400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 Baits Per Pack\u003c\/li\u003e\n\u003cli\u003ePearl White\u003c\/li\u003e\n\u003cli\u003eDesigned to target fish suspending or holding in vertical cover\u003c\/li\u003e\n\u003cli\u003ePerfect for working weed lines and wood, docks and dams\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e"}

Berkley Gulp!® Freshwater 5" Jerk Shad

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! 6 Baits Per Pack Pearl White Designed to target fish suspending or holding in vertical cover Perfect for working weed lines and wood, docks and dams Expand your strike zone with Gulp! scent dis...

Color

Berkley Gulp!® Saltwater 10" Eel

$11.99

{"id":1445128765502,"title":"Berkley Gulp!® Saltwater 10\" Eel","handle":"berkley-gulp-®-saltwater-eel","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. 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Berkley Gulp!® Saltwater 10" Eel

$11.99

The Gulp!® Eel surprised us in it's effectiveness as a substitute for live eels. We have fished these on a drift rig for stripers on several occasions, and they indeed worked equally as well as the real stuff. Even if you're set on fishing live eels, these are great to keep on the boat just in case you run out! 4 baits per pack.

Color

Berkley Gulp!® Saltwater 2" Peeler Crab

$7.99

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Berkley Gulp!® Saltwater 2" Peeler Crab

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Rig as is or like a live crab Looks, feels, and smells like live peeler crab!

Color