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Products

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Berkley Gulp!® Saltwater 3" Mantis Shrimp

Berkley Gulp!® Saltwater 3" Mantis Shrimp

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 3 inch - 6 baits per pack.


More Info
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Berkley Gulp!® Saltwater 5" Sandeel

Berkley Gulp!® Saltwater 5" Sandeel

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 6 baits per pack.

Color
Silver Mud
Sapphire Shine

More Info
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Berkley Gulp!® Saltwater 6.5" Nemesis

Berkley Gulp!® Saltwater 6.5" Nemesis

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 5 baits per pack.

Color
Chartreuse
Pink Shine
Pearl White

More Info
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Berkley Gulp!® Saltwater Jerk Shad

Berkley Gulp!® Saltwater Jerk Shad

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke & sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait! 5 inch Small Package - 5 Baits...

Size
Color
Pink Shine
Pearl White
Chartreuse
Nuclear Chicken
Chartreuse Pepper Neon
New Penny Fleck
Pack Size

More Info
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charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This size grub is extremely popular for fluke jigging. Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. This also is an excellent choice for cod\/sea bass jigging as well. Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e"}
Berkley Gulp!® Saltwater Jigging Grub

Berkley Gulp!® Saltwater Jigging Grub

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This size grub is extremely popular for fluke jigging. Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. This also is an excellent choice for cod/sea bass jigging as well. Berkley Gulp! truly is the next generation in soft bait!

Color
Nuclear Chicken
Salmon Red
White
Chartreuse
Pink
Pink Shine
White Glow
New Penny
Cajun Chicken
Curried Chicken
Orange Tiger
Sardine
Blue Fuze
Camo
Mackerel
Orange Belly Shrimp
Red Belly Shrimp
Size
Pack Size

More Info
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Alive! and fish the revolution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLifelike baitfish profile with optimized nose for rigging jigheads\u003c\/li\u003e\n\u003cli\u003eSoft plyable Gulp! formula delivers our best paddletail action\u003c\/li\u003e\n\u003cli\u003eBody and tail design work together to provide amazing action at slow speeds and on the drop!\u003c\/li\u003e\n\u003cli\u003eMade from Gulp!® proprietary material to ensure extreme scent dispersion\u003c\/li\u003e\n\u003cli\u003eIdeally rigged on a weighted EWG swimbait hook or jig head\u003c\/li\u003e\n\u003c\/ul\u003e"}
Berkley Gulp!® Saltwater Paddle Shad

Berkley Gulp!® Saltwater Paddle Shad

$7.99

The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! truly are the next generation in soft bait! Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Size
Color
Silver Mullet
Pearl White
Pink Belly Shrimp
Pack Size

More Info
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Berkley Gulp!® Saltwater Shrimp

Berkley Gulp!® Saltwater Shrimp

$7.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Either use it on a bucktail, jighead, or on a baitholder hook as a teaser. Berkley Gulp! truly is the next generation in soft bait! 3 inch - 6 baits per pack. 4 inch - 4 baits per pack.

Size
Color
Molting
Natural Shrimp
New Penny
White

More Info
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charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke \u0026amp; sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e10 per pack.\u003c\/span\u003e\u003c\/p\u003e"}
Berkley Gulp!® Saltwater Swimming Mullet

Berkley Gulp!® Saltwater Swimming Mullet

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! This is a perfect bait for jigging fluke & sea bass. Either use it on a bucktail, jighead, or on a hook as a teaser. The larger sizes are also great for cod. Berkley Gulp! truly is the next generation in soft bait! 10 per pack.

Size
Color
Pearl White
Chartreuse
Pink
Nuclear Chicken
Glow
Salmon Red
Pearl White/Chartreuse
Pearl White/Pink
Glow/Orange
Pack Size

More Info
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Berkley PowerBait Power Grubs

Berkley PowerBait Power Grubs

$4.39

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! This i...

Size
Color
White
Chartreuse

More Info
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Berkley PowerBait Power Lizard

Berkley PowerBait Power Lizard

$4.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! 6 inc...

Color
June Bug
Watermelon/Chartreuse

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Berkley Precision Digital Scale - 35 lb.

Berkley Precision Digital Scale - 35 lb.

$39.99

With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically identifies the lightest fish for fast easy culling. Use with the Berkley® Tournament Cull Kit for optimal performance. Precision accuracy of +/- 0.56 oz. (15.8 grams) Stores up to 8 weights in memory an...


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Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. Available in hard or soft versions, the Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water, making turbulence first on one side, then the other. All models (Floating, Sinking and Fast Sinking) are stable swimmers and equally effective whether cast or trolled.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum forward buoyancy provides optimal lifelike swim action\u003c\/li\u003e\n\u003cli\u003eAvailable in Floating, Sinking and Fast Sinking models\u003c\/li\u003e\n\u003cli\u003eHigh-end hooks\u003c\/li\u003e\n\u003cli\u003eNow with enhanced cosmetics, improved hardware materials and a reinforced body for higher pull strength.\u003c\/li\u003e\n\u003c\/ul\u003e"}
Berkley Sebile Magic Swimmer Lures

Berkley Sebile Magic Swimmer Lures

$14.99

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. Availab...

Size
Color
Green Mackerel
Natural Shiner
Bunker
American Shad

More Info